Reader sends 10 principles for little infill, i.e. the buildings that make better urban neighborhoods

Recently I asked readers how they would promote small buildings for better urban neighborhoods.  Sam Newberg, aka Joe Urban, sent his "10 Principles for Little Infill" presentation, which includes eye-catching photos in addition to thoughtful principles:

  1. Go to the neighborhood first
  2. Work in cities with good codes and cooperation
  3. Do the market research
  4. Don’t over-retail
  5. Activate the public realm
  6. Be realistic about parking
  7. Retail entrances must be practical
  8. Background buildings are OK
  9. Find a lender with mixed-use experience
  10. Hire a marketing team with sensitivity to the local market