Thailand townhouse development industry sees intense competiton, now and future

From the Nation writer Somluck Srimalee: "Top-ranked property firm Pruksa Real Estate has set its sights on leadership of the townhouse market in the price range between Bt3 million and Bt5 million ($100,000 to $160,000) by 2017, according to the company's director and chief business officer Piya Prayong.  Although Pruksa is currently market leader in the overall townhouse segment, with a market share of more than 50 per cent, it is ranked fourth behind Asian Property Development, Sansiri and Supalai in the townhouse segment with prices between Bt3 million and Bt5 million. "Pruksa is aiming to achieve second ranking in the Bt3 million to Bt5 million townhouse segment next year by targeting sales of Bt2.8 billion -- an increase of 12 per cent over expected sales of Bt2.5 billion from the segment this year.  'We are also aiming to achieve sales of Bt7 billion in 2017 from townhouses priced between Bt3 million and Bt5 million, under the brand The Connect. This will make us the market leader in this segment,' Piya said.  Pruksa is planning 11 new projects branded The Connect this year, offering prices ranging from Bt3 million and Bt5 million per unit. The projects will have a combined market value of Bt8 billion. Nine have already been launched"  Full article here.